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Curriculum mapping framework for Bachelor of Business Administration (BBA). Select any core module below to extract dynamic units, videos, and study papers.
Showing 11 of 11 subjects
Explains advanced HR practices including recruitment, performance management, employee development, and strategic HRM. *(HRM Group)*
Provides knowledge of talent management, leadership, organizational development, and modern HR practices. *(HRM Group)*
Covers advanced marketing strategies, branding, digital marketing, consumer behavior, and strategic market planning. *(Marketing Group)*
Focuses on advanced marketing concepts, market research, product management, and competitive marketing strategies. *(Marketing Group)*
Explains the internal and external business environment, economic policies, legal framework, globalization, and business ethics.
Covers the fundamentals of direct taxation including Income Tax, tax computation, exemptions, deductions, and tax filing procedures.
Skill Enhancement Course selected from the university-approved basket of skill-based subjects.
Introduces production planning, inventory control, material handling, quality management, and supply chain operations.
Introduces quantitative techniques such as linear programming, transportation models, decision theory, and optimization for business decisions.
Introduces investment analysis, stock valuation, risk-return concepts, portfolio construction, and financial markets. *(Finance Group)*
Covers security analysis, investment planning, portfolio management, and financial decision-making. *(Finance Group)*